An Internet Web site is simply one of your many marketing tools. Despite the hype you hear in the media, simply adding a web site to your company will not cause your sales to jump 1000% and allow you to retire next year. A well-designed web site, however, can be a tremendous asset to your company and help deliver your marketing message to the consumer. We will explore what aspects of a web site are unique and what aspects are similar to marketing techniques you may already be using.

The first step to designing a web site is to explore how it will fit into your entire marketing mix and establish concrete goals for your site. These goals allow us to rate the performance of the site and make corrections as necessary to meet the goals. Goal examples are: establish a centralized location for my sales staff to retrieve product information, deliver pictures of our product to the consumer, or directly take

orders from the consumer. Some goals are much easier to achieve than others. Each industry also has some unique aspects that we have discovered with experience. Our initial consultation is complementary and designed to give you the background to decide if you need a web site and what specific goals are appropriate for your company.

The look of a site is very important since this virtual representation of your company may be the only image they receive. The goal for our designers is to create a site that is both pleasing and functional. We feel it is as important to have an easily navigable site and one that is fast to load as one that is attractive. Most of all, the image of your company that you try to present to your customer should be accurately captured by the virtual self.